Monday, July 20, 2009

Listerine


"Bunny Mellon, the reclusive 98-year-old Listerine heiress"... pulled from yesterday's Sunday New York Times Style Section... sounds like something I made up in one of my absurdist short stories I was writing years back. Above is an ad JWT São Paulo did for them, which I find kinda sick and hilarious. While the NYT's quote, just surreal and hilarious: the words are funny; the image too. If you can't see the details of this ad, click the image, or to see more in its series, click here. It'll show a Catholic altar scene of a germ bride, and the emptiness around her with the tagline "KILLS 99% OF GERMS."

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